The network also will rely on SGI’s data to help plan for the international obsession, the 2014 FIFA World Cup. Univision has the exclusive Spanish-language television rights throughout the United States and Puerto Rico for the soccer tournament, which will be held in Brazil. The 2010 FIFA World Cup final was seen by an estimated700 million viewers worldwide –24.4 million on ESPN and Univision in the U.S.–who watched Spain win 1-0 over the Netherlands in South Africa. Obviously, social media has evolved dramatically in the past four years.

via SocialGuide and Univision tap the power of Hispanic social TV data.

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