Martha de la Torre (photo), CEO and Co-Founder of EC Hispanic Media, tells Portada that “ El Clasificado has been serving the shopping needs of the grassroots Latino community since 1988.  Our new publication, El Punto Semanal is being created to  provide our Spanish speaking community with in depth consumer friendly editorial.  El Punto will be the “how to” publication on education, careers, consumer safety, health and financial literacy written in a clear and concise manner appealing to our Spanish speaking audience. Sports and entertainment will also be key content platforms in the publication.” Breaking: EC Hispanic Media to launch LA weekly El Punto Semanal – Portada.