Is it any wonder that the publishers of global websites look for solutions that save time, but most especially cost; and there are many ways of reducing cost:

  • You can choose to localize only essential sites and to “leave” the rest in English.
  • You can reduce the many “flavors” of language to the core — so there would be only be one version of Spanish.
  • You can use automated machine translation — such as Google Translate.

Of these three options, it could be argued that using automated on the fly translation such as Google Translate, would do the least amount of damage to your international SEO and SEM. 6 Tips For Reducing The Impact Of Duplication For Global Websites.