This new edition of the annual report reviews 16 formats, including 10 Spanish-language choices and six English-language formats.

Radio’s Reach Remains Strong Among All Hispanics

ARBITRON writes, “A multitude of media options continues to attract Hispanic consumers, who embrace new technology faster than other ethnic groups. Nevertheless, radio’s reach among both English-dominant and Spanish-dominant listeners sits between 95% and 96% Hispanic Radio Today 2011 Released By Arbitron |