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As Telemundo’s president, Emilio Romano, put it after joining the network in September, his goal is to “focus on a more acculturated, more bilingual” audience, without alienating the core Spanish-dominant viewers.

“If you think about Telemundo as a narrower broadcast network, you quickly get to the place where, like all broadcast networks, your mandate must be to go for the widest possible audience,” said Lauren Zalaznick, the chairwoman of entertainment and digital networks and integrated media for Telemundo’s parent company, NBCUniversal.


Bilingual Hispanics, defined as speaking English more than Spanish or Spanish and English equally, represent 82 percent of the U.S. Hispanic population, according to a report released this year by Scarborough Research, a consumer research firm.

Seeking a larger audience, Telemundo to try Spanglish | | The Bulletin.

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