Whichever language or media they use, marketers should keep their messages consistent, because millennial consumers are often navigating both English and Spanish-language media.

That’s why Volkswagen’s two spots for the Passat TDI feature the same family, shot in both English and Spanish versions. In one spot, a little girl asks her parents, from the backseat, where babies come from and they nervously try to distract her by talking about the car’s features, like GPS — “Look, we’re almost there!”

 

Growing Population of ‘Fusionistas’ Makes Consistency Key | News – Advertising Age.

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