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Recognizing the potential in immigrants peddling its home-care products, Amway uses Language Line to discuss products, orders, and promotions with its U.S. direct-sales agents, who collectively speak more than 20 languages. About 40 percent of the 450 Amway service reps handling calls from the U.S. and Caribbean speak Spanish, Mandarin, or Russian; Language Line interpreters handle the rest. For Amway, language support is part of doing business in the U.S. “We as a country are becoming more multicultural every day,” says Monica Stitt, Amway’s director of customer service, “and it’s a reflection of the world becoming more of a global community.” 

Language Line Plans a Roll-Up as Translation Demand Soars – Bloomberg.

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