Serving Hispanics can be a great business move.A businessman I know had a struggling used-car dealership. Then, 25 years ago, he targeted Hispanics in his community, including migrant farm workers, when no one else would. He learned Spanish, hired Spanish-speaking salespeople and extended credit to customers when others wouldnt.He became a millionaire.

via Abrams: Hispanic market presents opportunity for your business Reno Gazette-Journal