Serving Hispanics can be a great business move.

A businessman I know had a struggling used-car dealership. Then, 25 years ago he targeted Hispanics in his community, including migrant farm workers, when no one else would. He learned Spanish, hired Spanish-speaking salespeople, and extended credit to customers when others wouldn’t.

He became a millionaire. Small Business Strategies: Hispanic market is an opportunity – USATODAY.com.

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