Serving Hispanics can be a great business move.
A businessman I know had a struggling used-car dealership. Then, 25 years ago he targeted Hispanics in his community, including migrant farm workers, when no one else would. He learned Spanish, hired Spanish-speaking salespeople, and extended credit to customers when others wouldn’t.
He became a millionaire. Small Business Strategies: Hispanic market is an opportunity – USATODAY.com.