Armani is another example of luxury designer c...
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Do it in LANGUAGE: Beyond Soccer, Telenovelas and Spanish only. As mentioned above, the key sub-target calls for a different approach to messaging and media mix. While language tends to get minimized into a translation of an English tagline, this audience requires a level of sophistication in line with their level of education, aspirations and key drivers. Lili Gil: Breaking Stereotypes: Luxury Brand Executives Address the Latino Opportunity.

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