DVD sales have collapsed in Spain, too. Xavier Marchand of Alliance Films, an independent movie outfit, says that Spain has become a “1950s market” where almost all the money is made from cinema showings and broadcast-TV rights. Jeff Blake, vice-chairman of Sony Pictures, says it still makes sense to release big-budget family films like “The Smurfs” in Spain. Such films are reliable box-office magnets and sell relatively well on DVD because parents use them as electronic babysitters. But dramas aimed at young men are dicier. As a result, says Mr Blake, the Spanish “get fewer films on fewer screens, with less marketing support behind them”.