Latin America and the Caribbean
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Get Ready for the Battle of the Latino Basket | The Big Tent – Advertising Age.

Mr. Prado’s experience runs deep in Latin America and Spain, which will certainly help him understand the Latino consumer in the U.S. A quick look at the array of products in the Quaker Foods portfolio that are currently not being marketed to Latino consumers makes me think that Indra Nooyi knew exactly what she was doing when she named Prado to his most recent post. Forget the cola wars and get ready for the battle of the Latino basket.

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